The amount of dull-looking “junk mail” people receive prompt them to quickly throw it away. This project required us to create a direct mail piece that wouldn’t immediately end up in the recycle bin. I wanted to create a uniquely shaped piece that didn’t look like the standard postcard-like informational mailer. The circular piece opens up to a long, bubbly and bright view of the offer. Vivid colors and shapes play nicely together to create an electrifying dynamic that entices a person to read all the information before them and consider making a switch!
AT&T Direct Mail
The amount of dull-looking “junk mail” people receive prompt them to quickly throw it away. This project required us to create a direct mail piece that wouldn’t immediately end up in the recycle bin. I wanted to create a uniquely shaped piece that didn’t look like the standard postcard-like informational mailer. The circular piece opens up to a long, bubbly and bright view of the offer. Vivid colors and shapes play nicely together to create an electrifying dynamic that entices a person to read all the information before them and consider making a switch!
