There are hundreds of beer choices out there, and anytime a new brew comes into play, marketing it with a stand-out design is key. For a senior project in college, I chose to create a beer brand that would pop on the shelf amongst the vast sea of choices.
Black Rabbit started with the drawing of my art deco inspired rabbit. The juxtaposition of the strong black and white graphic against the stark splash of watercolor make for an elegantly vintage design that draws the consumer in. Not only is this a favorite project of mine, but it also took home a Gold ADDY at the 2013 RAF ADDY Awards.
Black Rabbit Beer Co. Labels
There are hundreds of beer choices out there, and anytime a new brew comes into play, marketing it with a stand-out design is key. For a senior project in college, I chose to create a beer brand that would pop on the shelf amongst the vast sea of choices.
Black Rabbit started with the drawing of my art deco inspired rabbit. The juxtaposition of the strong black and white graphic against the stark splash of watercolor make for an elegantly vintage design that draws the consumer in. Not only is this a favorite project of mine, but it also took home a Gold ADDY at the 2013 RAF ADDY Awards.
